What Is This Course About?

Marketing Management focuses on understanding customers, promoting products or services, and building strong brands. Students learn about advertising, digital marketing, market research, consumer behaviour, brand management, sales strategies, social media marketing, and marketing analytics.

The course prepares students to work in both traditional and digital marketing environments. It combines creativity with business strategy, teaching how to plan campaigns, study market trends, develop branding, and manage customer relationships.

Which South African Universities Offer Marketing Management?

Universities Offering Marketing or Related Programs

• University of Johannesburg (UJ)

• University of Pretoria (UP)

• University of South Africa (UNISA)

• University of Cape Town (UCT) – marketing under commerce

• University of the Witwatersrand (Wits) – marketing components in business programs

• North-West University (NWU)

• University of KwaZulu-Natal (UKZN)

• Nelson Mandela University (NMU)

• University of the Free State (UFS)

• Stellenbosch University – marketing/business management

• University of Limpopo (UL)

• University of Venda (UNIVEN)

• Walter Sisulu University (WSU)

• University of Fort Hare (UFH)

Universities of Technology Offering Marketing Management

• Tshwane University of Technology (TUT)

• Durban University of Technology (DUT)

• Vaal University of Technology (VUT)

• Cape Peninsula University of Technology (CPUT)

• Central University of Technology (CUT)

Which TVET Colleges Offer Marketing Management?

Common TVET Marketing Programs

Most TVET colleges offer:

• Marketing Management (N4–N6)

• Sales Management

• Management Assistant (related)

• Business Management (related)

TVET Colleges Offering Marketing

• Ekurhuleni West TVET College

• Ekurhuleni East TVET College

• Tshwane North TVET College

• Tshwane South TVET College

• Central Johannesburg TVET College

• Sedibeng TVET College

• West Coast TVET College

• False Bay TVET College

• College of Cape Town

• Buffalo City TVET College

• Majuba TVET College

• Esayidi TVET College

• Umfolozi TVET College

• Boland TVET College

• Vhembe TVET College

Career Opportunities

Graduates can work as:

• Marketing Manager

• Brand Manager

• Digital Marketer

• Social Media Manager

• Marketing Coordinator

• Sales Representative

• Market Research Analyst

• Product Marketer

• Advertising Executive

• Copywriter