Diploma in Marketing

About this course

Diploma in Marketing develops knowledge and practical capability in organisations, markets, management and evidence-based business decision-making. Students build analytical, communication and problem-solving skills through theory and applied learning. Exact modules and practical components vary by institution and study year.

What you may study

Management; economics; accounting; business communication; operations; marketing; human resources; entrepreneurship; analytics; and applied business projects. Module names and sequencing must be confirmed in the institution's current curriculum.

Required school subjects

Other admission conditions

The minimum level of achievement is a 4 in English. Career Opportunities Marketer/Salesperson, Advertising/ Promotion manager, Marketing Consultant, Marketing Manager, Sales Manager, Export Agent, International division of banks, Export manager
Remarks Class attendance is compulsory. Subjects 1 st Semester 2 nd Semester Credits 1 st YEAR Academic Literacy and Communication Studies LCS5011C LCS5012C 12 Basic Digital Literacy DLC5012 6 Mathematics for Business MFB122 6 Marketing I
MRK115C MRK125C 24 Personal Selling I PSE115C PSE125C 24 Business Management I BMI115C BMI125C 24 Economics I EKN11EB EKN12EB 24 TOTAL CREDITS 120 2 ND YEAR Marketing 2 or International Marketing 2 MRK215E or IBM215E MRK225E or IBM225E 24
Consumer Behaviour 2 or International Business Management 2 CBE215E or INB215E CBE225E or INB225E 24 Quantitative Techniques 2 QTH115C QTH125C 24 Accounting for Marketers 1 AMC115C AMC125C 24 Mercantile Law HRG11AB HRG12AB 24 Work Integrated
Learning in Marketing MKT125W 12 132 3 rd YEAR Marketing III or International Marketing III MRK316E or IBM316E MRK326E or IBM326E 24 Sales Management III or International Finance III SMN316E or IFN316E SMN326E or IFN326E 24 Integrated Marketing
Communication IMC316C IMC326C 24 Marketing Research MRE316C MRE326C 24 Work Integrated Learning in Marketing MKT216W MKT226W 24 120 For more information

Possible study paths

Graduates may progress to doctoral study in a related field, subject to research alignment and the receiving institution's admission requirements. An advanced diploma, postgraduate diploma or honours degree in business, management, commerce or a related specialisation, subject to admission requirements.

Where this qualification may lead

Business analyst; administrator; operations coordinator; marketing practitioner; human-resources practitioner; entrepreneur; project coordinator; or management trainee.