Solutions To Public Transport Challenges : Emergence Of Mobile Internet And Revolution Of Urban Public Transport In China
Since stepping into the mobile internet era, traditional challenges of public transport have been evolved and resurfaced with new types while the new challenges keep emerging ceaselessly. With the radical change of information dissemination and subsequently thriving mobile internet technologies, the rudimentary contradiction of public transport, the gap between the prosperous individual travel demand and comparative limited transportation infrastructure capacity, is promisingly to be mollified. This paper reviewed the traditional challenges of urban public transport as well as the evolved and emerged challenges in mobile internet era. By introducing four proven mobile internet techniques (or “ecology”), including the E-commerce, express logistic service, O2O commercial mode, sharing economy, and LBS service, the applications in Xi’an city were exemplified to illustrate that how their comprehensively effects can assuage the challenges.