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Marketing Management Nated N6 (2027)

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Full-year NATED N6 study guide: the nature and classification of services, service characteristics and marketing responses, service quality and differentiation, strategic portfolio planning, growth strategies, organisational buying behaviour, industrial segmentation and environmental scanning, and international marketing — with worked examples, exercise banks with full solutions, and three 100-mark practice examinations with memos.

Level
N6
Subject
Marketing Management
Type
Study Guide
Qualification
NATED
Language
English
Pages
45 pages
File size
1.45 MB
Format
PDF
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